How to find out if the ORM company in Mumbai is not following ethical practices

Ethics in ORM have been a subject of a lot of discussion among the both parties. There are many experts who consider certain practises of OMR company in Mumbai unethical and list various drawbacks. Many ORM agencies are often pressurized by the brand to create a one sided narrative while ignoring everything that the clients have to say about it.

Here are a few ways to figure out if the ORM services in Mumbai follow ethical rules or not –

Constant focus on one sided narrative
Inexperienced ORM agencies, in their bid to attract more clients, constantly focus on one sided narratives in the favour of the brand. This is not recommended for the reputation of the company and it often creates a bad PR. Unless, you are hiring an ORM agency that will stop every poor review from online forums, social media and print publications, it is not really advised to follow this trend.

The more you, as a brand, are open to addressing client issues, the better consumer base will build over time.

Presenting fake data
Fake data is something that many ORM agencies present just so that the brand is able to show that how successful they are. It is not really helpful because there are other sources to find out the truth. Fake numbers don’t help anyone and if the report goes out in the media, it will cause more harm than benefits.

Choosing brands with bad social PR
Many agencies follow unethical practices on the basis that there are certain cases against the founders or the brand as a whole. Many reputed ORM services in Mumbai decline projects from sources that are involved in animal cruelty, violence against women and children or have issues regarding equal pay and wedges. Make sure that you hire an agency who doesn’t work with any such individuals.