Why are website design companies choosing pageless web design

Pageless sites are becoming quite popular because in this site structure, all information is presented to the visitors in one page. With this type of web design, it has become easy to transform outdated websites into an enjoyable experience for the visitors. This is because responsive elements, intuitive scrolling and a guided narrative helps in absorbing the content of the website with ease. 

Here are a few reasons why almost every reputed website design company is going for pageless design:

1. Responsive elements are harnessed in pageless web design along with fluid grids due to which the site works well on all platforms. There are seamless and flexible frameworks used that provide the best experience to users across all devices, be it desktops or smartphones. From 2015, Google has made mobile-friendliness as a ranking signal. Since pageless designs embrace mobile-friendly as well as responsive elements, the site can easily co-exist in the changing digital landscape.
2. With pageless designs, web designers are able to offer a structured narrative to the online users. Even the best stories can lose their significance if they are being told out of order. A structured narrative is therefore a necessity. With pageless design of the website, it becomes easy to control the order in which information will be presented to the visitors. If you want to develop stories on your site, then pageless design is for you. Creating stories gets difficult in a multi-page, traditional web design. Linear scrolling is included in pageless website design, a feature that is also prevalent in most of the social media apps. 
3. In this type of website layout, when the user scrolls down, he/she gets to learn more about the important components of the business. This layout is a great way of introducing main selling points of the brand and the products. 
4. You can make your site seamless and it will be easy to digest. There is no need for your visitors to dive through several pages in order to find the information they are looking for. It also leads to higher conversion rates because such sites are intuitive which decreases the bounce rate. Low bounce rate means that online users will be spending more time on the site and immersing themselves with information about the business. This will eventually increase or improve conversion rates compared to the traditional web design.

Besides a good web design company, businesses also need an online marketing company. This type of marketing basically involves a set of internet-based digital techniques that are used for reaching target audiences. There are several benefits of investing in online marketing services. With these services, your business will become accessible to customers beyond geographical boundaries. It will widen your target market and you can reach more people with your products and services. It becomes easy to target specific niches with online marketing. Also, compared to the traditional methods of marketing, online marketing is easy on the pockets for business owners.